
Badger High School's Advertising and Promotion class provides students with a unique opportunity to work with local businesses in developing a 45-day integrated marketing campaign. Each student is assigned a business then develops a plan with actual design pieces along with their pitch to present to their client as part of their final exam. Local businesses partners this year who supported the project included: Flat Iron Tap, Frank's Original, Lake Geneva Clue Room and The Paloma Resorts. Pictured are the final project display boards with the students and the Paloma Resorts representatives. The 45-day Integrated Marketing Campaign is for The Ridge Hotel and Fairway 18 of Geneva National. Local businesses supporting Badger students gives them a real-world experience for a final exam.

Pictured (left to right) Paloma Resorts Leslie Johnson, Seth Linneman, Alea Haywood, Maddy Krien, Ethan Larson, Amaya Phillippi, Haley Guest and Barbara Karabas.